Ruggable x Morris & Co.
Creative directed a 27-design collection with Morris & Co. Founded by William Morris, Morris & Co. has been bringing its iconic brand of Arts & Crafts designs to customers for over 160 years. The collection captured the nostalgic return to the traditional, maximalist style and shifted away from severe solids and neutral palettes, embracing enchanting florals and playful botanicals.
“If I were asked to say what is at once the most important production of Art and the thing most to be longed for, I should answer, A beautiful House."
-William Morris



